CAUTION!!! Caution! Please, do not do this at your home! Even do not try!! All the footage in thеsе videos is shot as a result of long years of practicing Kung Fu, transcendental meditation and happy coincidence. This video deals with a message with an irrational impact, which does not have to be considered by using logical thinking!
The action in the video is a visualization of Bulgarian expression/saying: TO HIT /TO DASH /TO HUSTLE / TO BEAT / TO KNOCK SOMETHING IN YOUR HEAD!!, TO BEFFET IT IN YOUR HEAD!! – Which means: somebody made enormous efforts to have or to achieve something that he/she don't need after that (if Neno explains it correctly). This video makes a kind of strange and bizarre parallel between the saying above and some "contemporary" icons. Born by the will of somebody to replace the real values of the ideas, which makes the world goes around, the commercial reality usually presents life much more luxurious and wasteful than as it is. Dealing with it and the almost religious and sacred function of "contemporary" icons and “cult” objects, this series of works is a part of my quest of finding the meaning and function of art in nowadays society.